For this week’s discussion, you will select a research study to share with the class. The topic of the research study should be related to one of the three marketing strategies being studied this week: target marketing, customer segmentation, or positioning. Once you have selected your research study, post a 500-word synopsis of the major points from the research.
Since your discussion will focus on this one article, please include the article reference at the top of the post. After all, your article may be one that a classmate finds useful for their semester paper so let’s make it easy for them to locate your source material.