a.Find at least one article from a business trade publication or business newspaper/magazine about an event that has implications for marketing. The event must be related to one or more topics of the class. See the Course Outline and textbook for the relevant topics.
b. Read and understand the article and the focal event. In most instances, you may need to search for additional articles related to the event. These articles will give you additional information that enhances your understanding of the event and will be useful in the analysis of the event. Include all the articles you read that helped you in your list of references.
c.Analyze the event for all possible marketing implications. This is the crucial step. An event may associate with more than one marketing issue. Specifically, you need to analyze the event with respect to the marketing environments and marketing strategies. How to analyze the event: Ask yourself as many marketing-related questions as you can think of.