marketing research week 3

1. Read the report BLS Spotlight on Statistics: Women at Work (Links to an external site.)Links to an external site. on the Bureau of Labor Statistics site. Find an example of each of the four research objectives listed in Table 11.1 at the beginning of Chapter 11 in your text. You should support your answer using the description of data analysis that is appropriate to each type of research, but you do not need to show the precise form of statistical analysis that was used to prepare the data.

2. Identify a population using the Census Bureau’s American FactFinder (Links to an external site.)Links to an external site.. How could the sampling process lead to a bias or error in your data if you sampled this population?

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